HENRY FORD SNAPCHAT GEOFILTER

Just Bloomed!

Working with the system's Social Media Strategist and Labor and Delivery Marketing Representative, we developed a Snapchat geofilter for Henry Ford West Bloomfield Hospital to represent the organization's brand and create a celebratory engagement opportunity for our patients. Developing these filters in-line with the Henry Ford LiveWell guidelines, each included the branded leaf pattern as well as the organization's color scheme. Snapchat has allowed the healthcare system to tap into a younger generation of patients and capture moments and storylines among those who choose to share.